A day on the links or market research? Sometimes they’re one and the same for Tom Williams, ’99.

Working for a company that uses technology to help golfers lower their scores has more meaning than you might expect for Tom Williams, ’99.

Williams is executive vice president of strategic partnerships at Stamford, Connecticut-based Arccos, which Fast Company named one of the most innovative companies in 2018.

“Golf is a game you can play until you’re very old,” Williams said. “People do that because they’re enjoying being outside and being with their friends and family and the pursuit of being better. We’re helping them have that enjoyment on the golf course through the power of data.”

Arccos produces tiny sensors that are either screwed into the top of a golf club’s grip or embedded into it. It uses artificial intelligence to gather data — including a golf course’s layout, weather and elevation, and the golfer’s prior shots — to provide strategy to the golfer.

As for the company’s name, the word “arccos” is the inverse of the cosine mathematical function.

Williams leads Arccos’ partnerships with companies such as Microsoft and golf club makers Cobra, Puma, and Ping. He attributes some of his professional success to Richmond.

“[We] were coming out of the university having a very well-rounded concept of what it takes to work hard, work independently, and deliver a strong product at the end,” Williams said.