Alumni

Paths

Photograph courtesy Lauren Lumsden

Video cameraMy first camera
When I was in college, my dad bought me a video camera. It was the size of my head. I took it everywhere. I have so, so much footage of all my spring breaks and parties that I went to and intramural games.

My first video
I took a documentary course with George Kindel my senior year. The first one I ever made was with one of my bestfriends from college, Jourdan Fairchild, ’05. We made a video about a program at Massey Cancer Center called Magical Touch Salons. It was a nonprofit that raised money to give women wigs for when they were going through cancer.

We had a screening of it. I looked around, and everyone was in tears. I felt like, “Wow, it’s such an awesome honor to be able to record the experiences of these women.” I think that’s when I caught the bug.

DoughnutMy doughnut days
I got my first job doing PR for Krispy Kreme doughnuts and took Doughnuts 101, which I’m still extremely proud of. We learned how to make the doughnuts from scratch. We learned how to operate the conveyor belt. We learned how to put jelly inside the doughnuts and put icing and sprinkles on them. I also ate 14 doughnuts in one sitting one day. So I can’t complain.
But I wanted to get back to my editorial roots, so after 10 months, I decided to quit my job without having another job. Again.

My pitch
I remembered pitching Krispy Kreme doughnuts to an editorial assistant at DailyCandy, so I pitched her myself. As luck would have it, she emailed me back and said, “We are hiring an editorial assistant. Can you come in for an interview?” I worked there for eight years, and I loved it.

One day, my editor-in-chief said, “Who wants to do video?” I immediately was like, “Oh my gosh, yes.” To translate that voice and that brand to video was such a responsibility, but it was a challenge I wanted to take on.

My sabbatical
When DailyCandy closed, it was a surprise. Working there was a very special time in my life, and it felt like a funeral for awhile.

After it closed, I was freelancing. I went and lived in Mexico for a month. I lived in L.A. for a time. But I really used the time to take a sabbatical, in a way, and figure out what I wanted to do with the rest of my life. And I realized I did want to stick it out with video.

My approach
When Condé Nast started The Scene, they had videos from all of their brands. They decided, when they brought me on, to give it more of a focus, to aim for this really awesome group of women, these older millennials.

I wanted to harness the things I loved from the other places where I had worked. I wanted The Scene to be unapologetic and liberated. I wanted it to be relatable, funny, and in the voice of your best friend, like a DailyCandy email. And I wanted it to be incredibly diverse and tell authentic stories of all kinds of women, just to reflect my own life and the people that I’ve spent time with.

My love for video
I’m doing what I love to do, which is meet new people and ask a ton of questions. When shoots are going well, and I have chemistry with the person I’m interviewing, and I leave knowing that I captured something super, super beautiful that will bring laughter or tears or education to the people that watch the video — there’s nothing comparable.